Pay-Per-Call (PPCall) model is once again re-invented to
boost small and medium business to take advantage of internet surfers, the new
model allows business owners to advertise on search engine but this time
allowing shoppers to dial in through 1-800-XXX-XXXX(toll free) numbers and
complete the transaction.
The Ingenio PPCall system and other companies have taken a giant
leap over this new model by devising a mechanism to allow business owners to bid
on certain keywords on search engines and display the results with calling
numbers that will be re-routed to your business and charge per call based on the
highest bid amount.
Overview of Pay Per Call Model
Pay Per Call is mix of old and new concepts, the hybrid
solution mixes the latest internet search technology and the good old telephone
marketing to increase your sales.
Small business owners are constantly
looking out to advertise in their space, they could make use of this new model
with a conservative approach, "pay as they call", thus bringing value to their
Generating the Revenue - ROI factor
Return on Investment is key in any marketing/advertising campaign, your ROI
is the most popular metric when you need to compare the attractiveness of one
business investment with another.
Calculate ROI for keyword performance by identifying…
How many visitors convert into sales
What keyword phrases generate your sales
What keyword phrases DON'T generate your sales
Consider you are in mortgage company located in San Francisco and advertised
for "Mortgage San Francisco" keyword and bidding let's say $2.00 per call.
With innovative technology you can turn your website into direct sales, with
click of a mouse button. If your website is listed high in search results
organically then consider to implement direct Call model, where the
shopper/visitor will punch in their telephone number and submit online, allowing
the sales person to contact immediately to the number you provided.
Example: Screen shot showing how you could allow shoppers/visitors to
call your sales line
Organic Search Result Solution
As PPCall strategy starts to gain momentum, it would be another blow to all
business owners to position their website in top 10 spots on organic search
SERP Solution: It would be wise to add telephone numbers in the title
tag for contact us page, thus allowing search engine to display your telephone
numbers for direct calls and avoid Pay Per Call listings.
Your comments to this article is most welcomed, please send in your comments
Author: Harsha Sarjapur is co-founder of InfoSourcing Inc, devoted to providing
outsourcing solution to small and medium business. He is tech-savvy in the field
of product and project management with a patent pending in search engine
optimization for e-commerce websites. He can be reached at Harsha@Info-Sourcing.com